Average Packaged as Quality

I hadn’t been shopping, and so for the first time in my entire life I ordered in pizza. It was the most disgusting ‘food’ I’d had in a long, long time – it was also over double the cost of a really good pizza in a restaurant! What on earth is going on?but I can’t figure out why? Have the British become used to such dire standards that they now accept such sub-standard food products? Sadly, I think the answer is ‘yes’. And this march towards mediocrity is being led by the big supermarkets. How so?
All of the big retailers (with the honourable exception of Waitrose, which really does try to keep standards up) have introduced various versions of the ‘Finest’. Now, have you ever thought about this in any detail? Because the fact is that these products, without exception, are nothing less than what you should expect as a bare minimum as regards taste, texture and nutrition. Consequently, the consumer now pays top dollar for a standard product and feels quite happy about it.
This will, of course, probably not happen today, but it will, just as soon as the current obesity problem becomes endemic: probably next Tuesday then.